I was lucky enough to speak with Glenn Burr, the First Officer of Mojo for the Small Giants Community. In part one of the interview (which you can find here), Glenn shared what the Small Giants Community is founded on, and how Small Giant companies are those with mojo.

Here is the second half of my interview with Glenn.

Edoc: The website for Small Giants says: “It’s not what we do. It’s who we are.” Can you elaborate on this mindset?

GB: It’s not about manufacturing, software design, making pizzas, taking calls. It’s about the impact of how that company works because of the values that drive it.

Making widgets is not who you are. It is what you do. Your values are who you are.

Edoc: How would you describe the kind of ongoing content that Small Giants offers business leaders?

GB: I’d use the phrase “from the ground up”. Almost every article, video, forum, event, etc. focuses on how someone who shares your value set is doing something well. It makes everything extremely relatable. After all, you share a value set with the author and can see them on the path you’re both traveling. When you adopt and adapt that practice for your business, the next piece of the story becomes available for consumption by other Small Giants. It makes the life cycle of the lessons never ending. It’s absolutely one of my favorite things about Small Giants.

I don’t think it’s hyperbole to say Small Giants unlock learning opportunities for each other on a pretty dramatic scale. Did you ever think a Chicago caterer could learn something from a Brazilian language and translation company? The story we are building makes that a daily occurrence if you want to pursue it. It’s powerful.

Edoc: Can you elaborate or give your opinion on the idea that “Small is the new big”? 

GB: Oh, catchphrases. I’m not sure I can say much about “Small is the new big” but small is definitely powerful, agile, influential, dynamic and extremely meaningful for the lives that “small” touches.

When it comes to small, there is no such thing as disconnected. Human scale exists for every customer, vendor, employee, etc. If you’re an open-book management practitioner, that list I just mentioned might tie directly to a number, but small means that nothing in that list is just a number.

Edoc: How do you think the Small Giants movement and philosophy resonates with those who are in the position to make critical, purpose-driven decisions within their company?

GB: Because the value set inherent to Small Giants is so strong, people get it or they don’t. There isn’t much of a middle ground. You’d love to “convert” those that don’t subscribe to the values, but like I said before, it’s difficult to change someone’s values. It takes a culture shift that is only achievable by banding together those like-minded-values-driven folks to create a voice and movement that’s undeniable.

When that culture shift starts to really hit someone where it hurts and they start losing employees, vendors, customers, etc. to companies that are values-driven and whose visibility has been raised by collective effort…That’s when they start to look over and go, “Man, I need to really evaluate who I am and what I do or I’m done.” Bingo! Come on over. Glad to have you.

When we talk with leaders who relate (but maybe aren’t actively pursuing the qualities), the light bulb goes on pretty easy. When they spend that first meeting or event with people from the Community, they’re in. They’re getting our t-shirt and a Mojo the Fish tattoo. In 20 years, I hope we’re on the holiday card list of every t-shirt maker and tattoo parlor in the world because of the business we send their way.

Want to come together and meet other values-driven business leaders? Sign up for the Small Giants kickoff today.

This blog was written by Kim Sykes

Kim Sykes is a marketer and content creator at Edoc Service, Inc., a total virtual company