A Better Way to Work: Lauren Abel of Abel Associates Public Relations
As part of our ongoing series “A Better Way to Work,” we’ve interviewed Lauren Abel, Owner & CEO of Abel Associates. Abel Associates, Inc. specializes in public relations, media relations, crisis media management and training and social media public relations. The company was founded by Lauren in 1993. The company’s clients range from small businesses … Continue reading A Better Way to Work: Lauren Abel of Abel Associates Public Relations
What Would You Do With 480 More Hours Next Year?
In Cincinnati, Ohio, our average commute is 21.2 minutes long. This is actually less than the average person today. The average travel time to get to work across the entire nation comes in at a little over 25 minutes, according to the U.S. Census Bureau. That average equates to as much as 18 hours a … Continue reading What Would You Do With 480 More Hours Next Year?
What John C. Maxwell Would Say About Remote Leadership
During our current leadership training we are discussing John C. Maxwell’s The Five Levels of Leadership. Inspired by our discussion, here are two major takeaways that can be applied to working on a distributed or remote team: 1. An effective remote leader builds genuine connections with people over time. You cannot lead people effectively if … Continue reading What John C. Maxwell Would Say About Remote Leadership
5 Ways to Build Your Brand Authentically
Authentic marketing is arguably the only kind of marketing that can be effective at attracting and retaining customers in the long run. In part one, we looked at how important stories are for us as we relate to one another, but also as we go to make purchasing decisions. The importance of storytelling is clear, … Continue reading 5 Ways to Build Your Brand Authentically
What You Should Know About Virtual HR Etiquette
Our company recently found itself in the enviable position of needing to add workers due to an increase in work volume. We are a virtual business, so we reached out to potential candidates virtually, by posting a Help Wanted ad on a website specifically targeted for job seekers in our industry. As we knew it … Continue reading What You Should Know About Virtual HR Etiquette
The Cult of Testing
Everybody wants to get into our mind. How to do it? We test. Why do we do it? So many noble reasons: We need to find the right applicant (meaning of course we reject all others) We need to place the right person in the right position We must know a person’s proclivities for the … Continue reading The Cult of Testing